There is a critical need to grow the next generation of ag leaders

Development of the next generation of agricultural leaders is as important to California agriculture as the crops we grow that feed and clothe the nation and world.

Today, like never before, the viability and relevancy of our industry is challenged by many issues, including ever-expanding regulations and a growing urban population that mostly does not understand what we do and why we do it, even though they enjoy what we have done. Understanding our dilemma and seeking out pathways that reverse course is essential before more damage is done.

Therein lies our focus on the next generation. They must be better than we have ever been before. View Article.